What is Performance Marketing? It’s a digital marketing strategy where advertisers pay only when specific actions are completed—like clicks, sales, or leads. This ROI-driven approach uses platforms like Google Ads, Facebook, and affiliate networks to maximize results and minimize waste. Perfect for businesses that want measurable outcomes and full control over ad spend. https://www.gyanwaar.com/blog/what-is-performance-marketing-a-complete-guide-to-roi-driven-advertising