The PESTEL analysis reviewed Earlier looked at the macro environmental elements affecting small business, but not the microenvironmental factors. One of the microenvironmental components are competitors, which are addressed by a competitor analysis. The Competition analysis of Pepsi-Lipton Brisk seems on the direct and indirect opponents within the market https://rivermbudj.blogocial.com/the-ultimate-guide-to-case-study-helper-70619266