Most ads were being in development all through very last slide's U.S. presidential election race, so keeping away from controversy was a lot more of a precedence than regular, explained Tim Calkins, a professor of promoting at Northwestern University's Kellogg School of Management who co-runs its once-a-year Tremendous Bowl ad https://youtu.be/_jIwpStMNPQ?si=SqWjyGHuDi4eXOqs