The South Korean drama market is rapidly transitioning from traditional broadcast channel-centric to a digital transformation led by latest digital media. In this shift, production investment costs have increased https://adsbookmark.com/story18989280/production-of-korean-dramas-in-the-digital-transformation-era-analysis-of-cost-structures-and-marketing-strategies-through-digital-streaming-innovation-and-international-market-penetration-with-changes