- Provide better details to engines like google to enhance their idea of your business and from the material on your website. I wouldn’t give Considerably fat to their suggestion. They are saying that "Structured facts markup is most effortlessly represented in JSON-LD format", but I feel it’s Safe and https://addons.prestashop.com/en/seo-natural-search-engine-optimization/31857-automatic-google-rich-snippets-json-ld-open-graph-seo.html